Cybersecurity Is the Key to Unlocking Demand in the Internet of Things

 

Research by Bain & Company finds that enterprise customers would be willing to buy more IoT devices if their concerns about cybersecurity risks were addressed—on average, at least 70% more than what they might buy if their concerns remain unresolved (see Figure 2). In addition, 93% of the executives we surveyed said they would pay an average of 22% more for devices with better security. Taken together, Bain estimates that improving security solutions for these devices could grow the IoT cybersecurity market by $9 billion to $11 billion.

See Bain Brief:

Cybersecurity Is the Key to Unlocking Demand in the Internet of Things

 

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